Zazaii is joining the shopping party scene with ‘The PopUp’

Shopping parties have become quite the rage in the last two years. Following Mente De Moda’s lead (Mente De Moda is partly owned by Timini Egbuson,) there have been several shopping parties, all organized by third party vendors.

Zazaii, the retail brand owned by Isoken Ogiemwonyi is about to change that with it’s new shopping party ‘The PopUp’.


Calling all Vendors! Don’t forget to sign up for the Pop up Party , February 28th #savethedate

A photo posted by ZAZAIIAFRICA (@experiencezazaii) on

Zazaii’s jump into the fray changes the indexes for the game. As a retailer with a brick and mortar store, there is always the risk to become complacent and wait for the customer to come to you. Zazaii has not been sitting on its haunches waiting (they have a vibrant social media strategy that has seen their social media following grow to several thousand.) They have been able to create an atmosphere where the customer can interact with the designers and brands the store stocks in an informal setting. This is invaluable to creating customer loyalty. This is even more important to a brand like Zazaii that stocks several ‘accessible’ brands that seek to reach a wider demographic than the conventional high fashion/luxury brand.

Brands like Things Nigerians Love (TNL), Dear Curves, Purple Lagos and Omowunmi Akinfesinni’s Omowumi AK would benefit greatly from this kind of platform.

Not to mention third party retailers that can buy into Zazaii’s network of retailers. This is a win all round for everyone. So let’s make this a success.


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