Ikire Jones’ FW 16 collection was one of the four shown at Pitti Uomo 89’s Generation Africa showcase, a long overdue come up if you ask us. The label showed a collection that was inspired by art and migration and how migration influences art, expanding the palettes of all that encounter it. After garnering rave reviews and the attention of the international fashion audience, Wole Oyejide is capitalizing on this and releasing the new campaign editorial.
The lookbook is in one word, gorgeous. Shot in the streets of Italy and featuring the three immigrant models who featured at the showcase after being trained and rehabilitated by cross-cultural impact non-profit, Lai Momo, Oyejide frames the stark beauty of the models and the clothes, contrasting them against the old and accepted beauty of Italy. The result is a juxtaposition of principles that forces you to take a closer look at what you are seeing. It gave particular joy to see the tapestries Oyejide created for the collection draped on the models on printed scarves.
If there was any hesitation to investing a piece or two in Ikire Jones, this editorial will definitely erase them.
Photography by Neil Watson of 10Leaves.
Creative Direction/Design by Walé Oyéjidé
Models:
Gitteh
Abdoulay
Madi
Locale: Italia